1) Inappropriate traffic.
For example, managed to reach the top of the word ' home construction ', but then dumped in one pile and visitors who are interested in self building homes, and students looking for abstracts, and potential customers. Divide them unable to anybody, here is the only filter - this is your web site. And how well it will be to present your goals to music, depends on the percentage of spurious traffic.
Typical errors in the design, which increases the parasitic attendance: redundancy of specific information, the lack of a clear position on the main page ( text garbage from the sea in general terms ), the lack of anchor points ( not immediately find a link ' Actions ', ' Price ', ' Price ', for example . Seeing the general information, the user is more. As a result, there is a feeling that the site go boots: there attendance, no orders.
Ways to fix: more quality work from the home page. It should be immediately put in place a visitor. Information points encountered in the menu, added to the main action, advertising, price,. Of course, in relation to each case need to develop its technology, but remember the supermarket shelves with price tags on the bright entrance, and apply the same logic for your site. In general, it is useful to look at the business templates monster (templatesmonster. com) - Western patterns are very different from the Russian side is working out in the corruption of the first page.
2) Off Season.
Oddly enough, but attendance has its own laws. In addition to the usual seasonality associated with almost every activity and offline, there are also variations associated with the specifics of the Internet. For example, in the morning on Monday, calls can be very small: the bulk of customers through a network - it's plankton, and he was busy on Monday morning, the resumption of working relations. Most working day of the week - Thursday, he is almost always disastrous for the calls: people are working and they are not searching on the network. But after lunch almost every day - a significant jump in calls: Chef dumped, the job is done - you can search for a product.
Of course, there is no single law. Need to know the specifics and have good statistics to draw any conclusions. For example, in our work with hotels in the spring and summer Thursday failure: at this time of ordering numbers for vacation, t. e. for themselves. In the fall of the time travel becomes normal and Thursday on the number of applications because of their Exclusive Offers at work! .
3) Dumb Management.
You can catch up, and ten thousand people a day but pissed away all at the level of management. For example, the number of telephone lines does not correspond to the incoming flow. Manager for too long due to each customer. Manager of bad cuts spurious calls. Finally, just a dumb manager. Unfortunately, this happens and only edit the replacement manager. Experience has shown that replacing the manager with automatic methods can not be. Tickets and order forms provide only 5-10% of the possible number of orders.
4) Website - shit.
Shit can be different. It can be very beautiful, but it still remains by shit. In our practice, there are sites where it was impossible to find a phone, order form, even long unsold email was hidden so that only helped to Google. And at the same time, the site of a competitor, greatly inferior in beauty, collected several times more orders. Of course, a site similar to hompagu also did not bring the desired result. Truth is somewhere in the middle. Business site must have enough rigorous design, clear navigation. A big hat, plenty of flash - it is rather the elements of a fashion site, where custom does not play a major role.
5) began to play.
Sometimes the site is transformed into a toy. It is difficult to explain, but there comes a moment when the company pierces through and starts: a lot of material, the mass of the innovations in design, ' but let's also add a ' and away we go. This, of course, well, the company is not indifferent to their representation in the Internet, but that's just at some point it becomes the main color of the bike and not ride it girl.
How does it manifest itself? . Or your site so oversaturates that the right information you will not find. There have been cases in practice, when the site were laid all the information about the products, and in such a way that simply does not understand layman. As a result, cereal, confusion, and no sense.
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Yesterday, asked about the difference of high and low. It's simple: more traffic on HF, but the parasite is less traffic on LF. It is unlikely that the ' buy air conditioner ' will look for the air conditioner unit.
And, of course, behind the scenes we leave optimizatorskuyu attendance. Yes, it is. As part of optimizers, as well as from competitors. But the crucial importance it has, if the site is not 10 people a day. Do not assume that you are so significant to marketers and competitors were even remotely significant proportion of traffic. Spontaneous nodules in the overall attendance are small, but the regularity is not observed. And on the sites with the attendance of a thousand or more per day at all funny to say about such a serious percentage of.
